LPI’s Wyckoff to co-present on Placemaking as an Economic Development Tool at APA Conference

posted on February 16, 2016 4:55pm

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Photo courtesy of the American Planning Association. (view larger image) Photo courtesy of the American Planning Association.

The American Planning Association (APA) is hosting their 2016 National Planning Conference Apr. 2-5, 2016, at the Phoenix Convention Center in Phoenix, AZ. The hub of urban growth welcomes planners to sample the rich culture, striking landscape and planning successes of the City, the region and the state of Arizona.

On Monday, Apr. 4, from 10:30 a.m. to 11:45 a.m., the Land Policy Institute’s senior associate director Mark Wyckoff, will co-present the breakout session on Placemaking as an Economic Development Tool. Additional presenters include:

This session features a case study with potential replicability at the state, regional or local levels. The presenters will explain how a small group of stakeholders organized as a Sense of Place Council (SOPC) and how it grew into a much larger organization. The focus is on improving the quality and amount of redevelopment in targeted centers (downtowns), nodes and corridors by use of effective placemaking that is rooted in good urban form and broad stakeholder participation. Products of the MIplace Partnership Initiative the SOPC helped to create include:

  • An innovative six-module Placemaking Curriculum with more than 100 trainers (and more than 15,000 people trained),
  • Funding of two dozen local PlacePlans to guide place transformation in a particular location, and
  • Development of the new 600-page self-help guidebook titled “Placemaking as an Economic Development Tool.”

Attendees will learn about:

  • The benefits that come from marshaling the energy and resources of many groups around creation of quality places. 
  • How focusing the unique skills of different organizations to problem solve or target actions on issues of common interest can result in better and more certain outcomes than attempting to address them alone.
  • The power of the talent-business-place triangle in creating stronger communities.
  • How targeted placemaking that utilizes the unique strengths of creative, tactical, standard, and strategic placemaking can return better quality of life and economic development benefits.
  • Ways state agencies can redirect resources to produce synergies and benefits across multiple agencies and communities.

To register and learn more, visit: 2016 National Planning Conference.